{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While many deluxe brand names drive exposure via social networks advertising, celebrity collaborations and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main items haven't altered much in decades; it does not have TikTok, and doesn't give celebs free handbag